Gathering reviews is just one element of the multi-headed monster that is marketing. I’ve gotten where I (think) I can write books passably well, but marketing myself is a different animal. Some people are just born to shout things from the rooftops, and there are others of us who just wish the rooftop shouters would just keep it down — we don’t want to compete with them and we’ve got writing to do, dammit!
I’ve gone through all the self-doubt, second-guessing and “what does it all mean” phases that I expected to while writing, but recently I ran into a wall I didn’t see coming while getting this book of short short stories ready for the world.
There was a very real, very strong internal resistance I found myself facing that was completely unexpected.